Oakley SS25 Morphs Into the Next Generation

Oakley is designing for the next generation of human beings. The brand recently released the Spring/Summer 2025 campaign teasing its newest collection, "Latitude." The images and videos feature otherworldly striped makeup, hooped jewelry, and moon-like landscapes, emphasizing the pieces' feelings of metamorphosis. Described as "morphware in motion," the collection spans from technical wear to eyewear. Each piece is built for on-the-go adaptability. In one video, a lightweight vest shell unzips i...